Dedicated Ride Co. was originated in the heart of San Diego, Ca. in 1994 under the name Dedicated Athletics. After more than a decade long hiatus, the brand was reborn as Dedicated Ride Co. We are a family of riders that are dedicated to our passion for motocross. We understand the risk, commitment and dedication it takes to ride on. Over the years, we have supported numerous professional and amateur athletes as they pursued their dream of reaching the top. We are heavily involved in the sport of Supercross/Motocross and currently sponsor numerous professional and amateur riders. In addition to rad premium apparel, we also provide financial support to help our riders compete at the highest level. The majority of all sales go directly to our athletes, not into the hands of corporate backers or investors. This a grass roots brand founded for riders by riders. Like you, we have an intimate knowledge of the physical and mental challenges that riders face. When you buy Dedicated, not only are you getting quality products with the sickest style created in the leading action sport city, you are also helping athletes live their dream. We greatly appreciate the support and we welcome you to the Dedicated Family! See you at the races!!!